SimpleBra was created out of a need for comfort and style.

We believe that a woman should feel stylish and sexy without compromising on comfort.

As we were designing this bra, we found that wired and push-up bras make up most of the market (70% according to Wikipedia). So we ventured out to create a bra that would offer adequate support without the discomfort of wires.

SimpleBra is lightly padded and wirefree, features an image of the Carina nebula and it made with lightweight fabric that is 95% rayon, 5% spandex. 

It can be worn everyday, and even at night if you prefer more support while you sleep. Wear it under a t-shirt to work, and go to yoga class right after. Cross the straps or wear it as a halter. 

It is the perfect travel bra, folds up easily, can be easily washed by hand and dries in a few hours. It also doubles as a bathing suit top in case you forgot to pack one!

It is the most comfortable bra you'll ever own. 

Read the story of how it all started, and send your feedback, comments and suggestions to

We look forward to hearing from you. Here's to being comfortable always!

Introductory price: $59 $39