Jordan Berry, UX Researcher

We asked our friend and UX Researcher extraordinaire Jordan Berry to tell us a little bit about her work, hobbies and any advice she has for young women starting their careers.

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Q: What does a typical day in your life look like?

My day typically starts with a friendly (albeit slightly begrudged) greeting to Karl the Fog* before hopping on Muni to either go to masters swim, or head straight to work. After work I’ll go to spin to train for a bike race, meet up with a friend or two or learn more about UX research through reading or online classes. Every weekend is different because I make an effort to find fun things to do in SF. From circus performances to swing dancing lessons in the park, there’s always something awesome going on.

Every weekend is different because I make an effort to find fun things to do in SF.
 

Q: What does your role at Hotwire entail? What's the path that brought you here?

As a User Experience Researcher I’m responsible for working with teams throughout Hotwire to design and implement usability labs so that we can understand how people use our products. This role is fairly new to me so I’m still speeding along the learning curve. Prior to UX research I was a Content Manager at both Hotwire and the startup (CruiseWise) that I worked at before. The world of UX Research was shown to me this past January when I ran my first usability lab. I was hooked almost immediately. I love the profound (and sound) impact that research has on a company’s product.  

Q: What do you do to unwind and relax after a busy day?

It’s really easy for me to unwind simply by stepping outside (or to happy hour). But if my mind is crowded or running on fumes, then the most uplifting way to recharge is to go swim or yoga. Challenging exercises focus my brainpower to the task at hand, sometimes quite literally, and can be very meditative. I also never underestimate the power of a hearty meal, glass of wine and Netflix.

Challenging exercises focus my brainpower to the task at hand, sometimes quite literally, and can be very meditative.
 

Q: What's the best vacation you have ever taken?

Hawai’i is hands down one of my favorite vacation spots. On my first dive trip there I saw a reef shark swimming nearby. It was a pretty heart-stopping and unforgettable sight, but one I’ll treasure forever. One day I’d like to go back and do more shark dives — maybe even a cage dive with great whites! 

 

Q: What is your favorite piece of clothing? Something you can't leave home without?

My favorite piece of clothing is a jacket I got in Spain when I studied abroad there in 2009. It’s traveled with me everywhere since and I could never give it up. It’s light enough to carry everywhere, heavy enough for SF nights and has a great, edgy look to it that traverses styles of the Mission, Lower Haight and even the Marina.

It’s traveled with me everywhere since and I could never give it up.
 

Q: What advice do you have for young women who are just starting their careers?

Learn everything you can. It’s hard to predict what your interests will develop into but knowing how to learn will never fail you. Also, listen to others and don’t be afraid to ask for what you want. One of the best pieces of advice I ever received was, “the squeaky wheel gets the oil.” It’s served me well over the years and I always tell friends to do the same.

Learn everything you can. It’s hard to predict what your interests will develop into but knowing how to learn will never fail you.
 

*Karl is what SF locals lovingly call the San Francisco fog. You can find him on Instagram here

This is the first in a series of posts about the amazing women in our lives, women with successful careers, moms who raise brilliant kids, artists, designers, musicians, doctors. Hope you enjoy reading these. Want to be featured? Email us your story at hello@simplebra.com