SimpleBra Brings Wirefree Comfort to Nominees of the 21st Annual SAG Awards

SimpleBra, a luxuriously stylish wirefree bra will be gifted to the nominees of the 2015 SAG Awards.

Online PR News – 19-January-2015 – San Francisco, CA – SimpleBra (simplebra.com) is a wirefree lightly-padded bra that is comfortable and stylish. It can be worn everyday, to work, for a light workout, and even to sleep for those who want additional support at night. It’s a great travel bra as it folds easily, can be washed by hand and dries in a few hours. The convertible straps can be crossed at the back or worn as a halter. SimpleBra will be featured in gift bags for nominees of the 21st Annual SAG Awards staying at a top secret luxury hotel in Beverly Hills, courtesy of Hollywood Swag Bag. A partial list of nominees that will receive a SimpleBra include Reese Witherspoon, Ariel Winter, Julianne Moore, Viola Davis, Patricia Arquette, Jessica Lange, Peter Dinklage, Steve Buscemi, Helena Bonham Carter and Dot Jones.

"I've been wearing a SimpleBra for the past year and it is the most comfortable bra I've ever owned. I hope it's something that works for you as well", says founder Madhavi Jagdish. She grew up wearing wirefree bras in India, and was surprised to find that they were so hard to find in the United States (underwired bras make up 70% of the market according to Wikipedia). So she set out on a journey to design and manufacture the perfect bra—wirefree, lightly padded and with a bold print that allowed her to express herself. She obtained permission from the European Southern Observatory to use an image of the Carina Nebula to print custom fabric.

SimpleBra launched in June 2014 and has received rave reviews from women of all ages and sizes.

"I wore it yesterday! It is so comfortable. And, it is the only real (non maternity) bra I have been successfully able to breast feed in." - N, Mom of 3, Brooklyn (Size: S)

"Jennifer and I got the chance to review your product and we absolutely love the quality. It's very comfortable and we can see our members enjoying them."- P, Yoga studio owner, Los Gatos (Size: M)

"It feels comfortable and the pattern is awesome!" - S, San Francisco (Size: S)

"I wore my Simple Bra (also referred to as my "Space Bra" or "Galaxy Bra") for the first time and loved it! It's one of the coolest-looking and most comfortable bras I've ever owned, and I was surprised and pleased by its support of 34DDs. I'll definitely be on the lookout for upcoming bras. Thanks for finally making a bra I look forward to wearing."- S, Seattle (Size: L)

In the spirit of giving back to the community, SimpleBra will donate 25% of the proceeds from the sales of the bra as a result of celebrity acknowledgement and endorsement to BCAction.org, a local San Francisco organization whose mission is to achieve health justice for all women at risk of and living with breast cancer. SimpleBra has supported BCAction in the past, donating 25% of the proceeds from sales for the months of November and December 2014.

SimpleBra was created out of a need for comfort and style. Our mission is to bring comfort back into women’s everyday lives. Join us and be part of the wirefree revolution.

Press inquiries may be directed to hello(at)simplebra(dot)com.